About me
I help founder-led businesses build strategic marketing that works (without the cost of a full-time hire).
But you can call me Lucy.
After 10 years in marketing, I was disenfranchised with traditional roles - both in internal and agency teams.
After witnessing firsthand how these environments often prioritised revenue over results and billable hours over genuine business impact, I knew there had to be a better way.
So I forged a new path, built on a simple philosophy: doing good work, for good businesses.
Working exclusively with founder-led businesses
I aim to become an extension of your team, providing strategic marketing expertise that grows with your business.
I understand the unique challenges of running a small business. Time constraints. Budget limitations. The pressure to spin many plates and wear multiple hats. I’ve been there.
Every month, I’ll create cornerstone content that works across multiple channels, allowing your business to maintain a consistent online presence without adding headcount or overwhelming your team.
My values
I believe marketing should be honest, authentic, and serve businesses in a positive way.
I believe marketing should be honest, authentic, and serve businesses in a positive way. I'm selective about client partnerships and committed to marketing that's both effective and ethical. I work with businesses whose missions I genuinely believe in.
I built my business on the belief that there had to be a better way to operate and do good work for good businesses. I create sustainable marketing systems without unnecessary complexity. My approach builds genuine partnerships rather than transactional relationships.
Discussions about marketing activities should be clear. I translate strategies into plain English and create reports that actually make sense. I don't want to dupe you with marketing jargon or unnecessary complexity. No smoke and mirrors, only straightforward communication that helps you make confident decisions about your marketing.
A marketing partner.
By taking the time to truly understand your business, I become a genuine extension of your team. This isn't about quick wins or a surface-level solution - it's about being the strategic partner you can count on for the long haul.
I measure success the same way you do - through real business results. Not by time spent or tasks completed, but by the actual impact on your business. Every strategy I implement ties directly to your goals, and I hold myself accountable for delivering meaningful outcomes you can measure.
Let's work together
If you’re curious about how I could support your business growth, take a look at my strategic marketing packages & brand messaging toolkit.